Exploring the Drivers, Scope and Success of e-commerce Strategies in the UK Retail Sector
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چکیده
Purpose of this paper The purpose of this study is to develop a better understanding of the e-commerce strategies currently being deployed by the largest and most influential UK-based retailers. More specifically, our study seeks to empirically explore the scope of retailers’ on-line strategies, the drivers for their adoption and perhaps most importantly the degree to which they are perceived to be successful.
منابع مشابه
Exploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector
Copyright and Moral Rights for the articles on this site are retained by the individual authors and/or other copyright owners. For more information on Open Research Online's data policy on reuse of materials please consult the policies page. Purpose of this paper The purpose of this study is to develop a better understanding of the e-commerce strategies currently being deployed by the largest a...
متن کاملExploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector
Copyright and Moral Rights for the articles on this site are retained by the individual authors and/or other copyright owners. For more information on Open Research Online's data policy on reuse of materials please consult the policies page. Purpose of this paper The purpose of this study is to develop a better understanding of the e-commerce strategies currently being deployed by the largest a...
متن کاملExploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector
Copyright and Moral Rights for the articles on this site are retained by the individual authors and/or other copyright owners. For more information on Open Research Online's data policy on reuse of materials please consult the policies page. Purpose of this paper The purpose of this study is to develop a better understanding of the e-commerce strategies currently being deployed by the largest a...
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